WELCOME BEAUTIFUL!
Master every essential makeup how-to with easy lessons on your own selfie, personalized to your unique features. Let’s get started!
CHOOSE A HOW-TO
From perfecting the smoky eye to mastering the highlighter for your face and eye shape, we are your virtual beauty coach. Tap on a look you want to get started.
PERSONALIZE YOUR EXPERIENCE
Snap a selfie eyes open and closed and answer a few questions to get personalized tutorials and product recommendations every time you come back.
SEE DIRECTIONS ON YOUR SELFIE
See step-by-step directions personalized just for you–right on your selfie.
DISCOVER PRODUCT RECOMMENDATIONS
For each look and each step, you will also see product recommendations tailored for you features and preferences.
SAVE & SHARE + NEW LOOKS WEEKLY
Save your favorites into your very own beauty counter in the app and share your finds with friends and social networks. Soon you’ll also be able to shop all the recommended products, and we’ll be adding all the brands you love! Come back often to see new how-tos every week, and let us know what you would like to learn next by emailing us at [email protected].